Business Development & Key Account Management
Develop and nurture strong, mutually profitable relationships with potentially key clients
Our Business Development courses focus on the skills needed to identify, engage and build relationships with new clients.
Our Key Account Management courses explore how to develop deeper, broader and smarter relationships with existing clients.
Bespoke Business Development & Key Account Management Programmes
Corporate Training & Development Programmes
Designed bespoke for your client facing teams
- Business Development Managers
- Sales Directors
- ‘Hunters’
We design Key Account Management courses for;
- Key Account Managers
- Strategic Account Managers
- Global Account Directors
- Client Care Professionals
- Relationship Managers
- ‘Farmers’
Business Development
Networking & First Approach
Present your Value Proposition
Engage & build rapport
Elicit an understanding of the client’s needs
Pitch your solution
Progress the sale
Negotiate, influence & communicate
Ensure client delight
Build a collaborative relationship
Conduct reviews, gain referrals and re-engage
Key Account Management
Present your Value Proposition
Elicit an understanding of the client’s needs
Present your solution
Contract & agree
Manage key stakeholders
Orchestrate both internal and external resources
Negotiate, influence & communicate
Ensure client delight
Nurture a collaborative relationship
Retain the account & secure further business
We also suggest that learners are encouraged to explore key principles and models, before their workshops, via our digital learning tools. Then when learners join us in the training room, the focus can be on practising key skills and sharing expertise and experiences. Digital learning is also there to support learners as they apply and embed new approaches in role, after their workshop.